Saturday,  April 12, 2014 • Vol. 16--No. 268 • 15 of 30

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compared to 8- or 10-ounce portions offered years ago, he said.
• And fast-food restaurants are trimming costs by reducing the number of menu items and are offering other meat options, including turkey burgers, Robb said. Chain restaurants also try to buy in volume as much as they can, which essentially gives them a discount, Iowa State University assistant economics professor Lee Schulz said.
• "That can help them when they're seeing these higher prices," he said. "They can't do anything with the high prices."
• The high prices are welcome news for at least one group: ranchers, especially those in Texas who for years have struggled amid drought and high feed prices. Despite the most recent numbers that show the fewest head of cattle in the U.S. since 1951, prices for beef haven't declined along with the herd size as demand has remained strong.
• But even as ranchers breathe a sigh of relief, some worry lasting high prices will prompt consumers to permanently change their buying habits -- switching to chicken or pork. Pete Bonds, a 62-year-old Texas rancher and president of the Texas and Southwestern Cattle Raisers Association, said that's a big concern, especially as younger consumers start to establish themselves.
• But such fears may be unfounded, Robb said. Three years ago, economists thought consumers would start finding substitutions for beef as the drought spread. "We're surprised we haven't seen more of that," he said.
• South Dakota rancher Chuck O'Connor is optimistic that consumers won't abandon beef for good.
• "I'm sure some are maybe going to cut back some, but to say that people aren't going to buy it anymore, I don't think that's going to happen," he said, adding, "I hope not."
• Beef isn't the only meat with higher price tags. The price of pork also has climbed, largely due to a virus that has killed millions of young pigs. And composite retail prices for chicken in February were $1.95 per pound, the highest since October.
• "I think these higher food prices are here to stay, including beef," said Dale Spencer, a rancher in central Nebraska and the former president of the Nebraska Cattle Association. "As we grow the herd, we'll have more supplies and prices should drop some at the market. I would not say a drastic drop."
• The long-term trend, Good said, is that more shoppers will choose cheaper hamburger over higher-priced steaks and roasts.
• "There's concern for the future but what's the consumer to do?" he said. "Pay the price or do without."

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