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which remind the public about the deadly consequences of texting and driving, as well as the penalties of getting caught. The campaign will run in English and Spanish and begin airing nationwide on April 7.
• This $8.5 million national advertising campaign supports the first-ever national distracted driving high-visibility enforcement (HVE) crackdown, which will run from April 10 to April 15, 2014. Thousands of law enforcement personnel nationwide will use a combination of traditional and innovative strategies to crack down on motorists who text and drive. The national campaign builds on the success of two federally funded distraction pilot programs that took place in California and Delaware, Phone In One Hand. Ticket in the Other.

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