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• And, in some places, they can reach those individuals directly through their televisions.
• Welcome to Addressable TV, an emerging technology that allows advertisers -- Senate hopefuls and insurance companies alike -- to pay some broadcasters to pinpoint specific homes.
• Advertisers have long bought ads knowing that only a fraction of the audience was likely to respond to them. Allowing campaigns -- political or not -- to finely hone their TV pitches to individuals could let them more efficiently spend their advertising dollars.
• "With a traditional TV buy you can end up paying for a lot of eyeballs you don't care about," said Chauncey McLean, chief operating officer of the Analytics Media Group, an ad and data firm. "Addressable TV is a powerful tool for those that are equipped to use it. If you know who you want to talk to and what you want to say, you can be much more precise."
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• JAKARTA, Indonesia (AP) -- U.S. Secretary of State John Kerry on Monday accused Syrian President Bashar Assad of stonewalling in peace talks and called on Russia to push its ally to negotiate with opposition leaders.
• "Right now, Bashar al-Assad has not engaged in the discussions along the promised and required standard that both Russia spoke up for and the regime spoke up for," Kerry said during a press conference in Jakarta with Indonesian Foreign Minister Marty Natalegawa.
• He said Assad's team "refused to open up one moment of discussion" of a transitional government to replace Assad's regime.
• "It is very clear that Bashar Assad is trying to win this on the battlefield instead of coming to the negotiating table in good faith," Kerry said
• Peace talks last week in Geneva ended with no progress toward breaking the impasse in the nearly 3-year-old conflict in Syria.
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• KRASNAYA POLYANA, Russia (AP) -- After days of warm weather at the Sochi

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