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might. Their trade groups have been bombarding lawmakers with letters arguing why the other industry must do more -- and spend more -- to protect consumers.
• "Nearly every retailer security breach in recent memory has revealed some violation of industry security agreements," the Independent Community Bankers argued last month. "In some cases, retailers haven't even had technology in place to alert them to the breach intrusion, and third parties like banks have had to notify the retailers that their information has been compromised."
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FDA launching $115M multimedia education campaign showing at-risk youth 'real cost' of smoking
• WASHINGTON (AP) -- The Food and Drug Administration is using ads that depict yellow teeth and wrinkled skin to show the nation's at-risk youth the costs associated with cigarette smoking.
• The federal agency said Tuesday it is launching a $115 million multimedia education campaign called "The Real Cost" that's aimed at stopping teenagers from smoking and encouraging them to quit.
• Advertisements will run in more than 200 markets throughout the U.S. for at least one year beginning Feb. 11. The campaign will include ads on TV stations such as MTV and print spots in magazines like Teen Vogue. It also will use social media.
• "Our kids are the replacement customers for the addicted adult smokers who die or quit each day," said Mitch Zeller, the director of the FDA's Center for Tobacco Products. "And that's why we think it's so important to reach out to them -- not to lecture them, not to throw statistics at them -- but to reach them in a way that will get them to rethink their relationship with tobacco use."
• Zeller, who oversaw the anti-tobacco "Truth" campaign while working at the nonprofit American Legacy Foundation time in the early 2000s, called the new campaign a "compelling, provocative and somewhat graphic way" of grabbing the attention of more than 10 million young people ages 12 to 17 that are open to, or are already experimenting with, cigarettes.
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Internet firms release new data on NSA surveillance requests after recent legal deal
• WASHINGTON (AP) -- Major technology firms have released new data on how often they are ordered to turn over customer information to the government for se (Continued on page 30)
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