Monday,  Feb. 03, 2014 • Vol. 16--No. 202 • 16 of 27

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that the issue that prompted the policy shift -- grain bin safety -- is something his organization has worked hard to educate farmers about. He noted that many of South Dakota's farm operations fit the profile of a small farm and are run and operated by families.
• "We just feel it will become a burden if it isn't clarified," he said. "We don't want farmers to have to have a lawyer on a retainer and this would be just one more regulation."

Restaurant suffers moderate damage in fire

• SIOUX FALLS, S.D. (AP) -- A Sioux Falls restaurant suffered moderate fire damage during an early morning fire.
• Sioux Falls Fire and Rescue says a passerby heard the fire alarm sounding outside Cherry Creek Grill about 1:30 a.m. Sunday and called authorities. Firefighters arrived and found the roof area near a kitchen ventilation system on fire.
• Crews extinguished the fire in about 15 minutes but remained at the scene for more than four hours. The business was closed at the time of the fire and no one was inside.
• The cause of the fire is under investigation.

Nothing controversial in Super Bowl ads
MAE ANDERSON, AP Retail Writer

• NEW YORK (AP) -- What Super Bowl ads will people discuss over the water cooler a day after the big game?
• There were no crude jokes. Sexual innuendo was kept to a minimum. And uncomfortable scenes were missing.
• In short, there wasn't much shock value
• Sure, RadioShack poked fun at its image by starring 80s icons like Teen Wolf in its ad. And Coca-Cola struck an emotional chord by showcasing people of different diversities in its spot. As did Chrysler, with its "Made in America" message.
• But with a 30-second Super Bowl commercial fetching $4 million and more than 108 million viewers expected to tune in to Sunday night's game, advertisers tried to keep it family friendly with socially conscious statements, patriotic messages and light humor. After all, shocking ads in previous years have not always been well received. (Think: GoDaddy.com's ad that featured a long, up-close kiss was at the bottom of the most popular ad lists last year.)

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