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ing to protect their brands.
• Kellar said the idea has since drawn overwhelming interest, and May was asked to present the findings to the Secret Service for possible use in currency. The state of South Dakota is providing $300,000 in startup money to create the Center for Security Printing and Anti-Counterfeiting Technology, which will mostly focus its efforts mostly on consumer and corporate use.
• "We really haven't pursued security printing on money," he said. "We're more looking at brand protection. There are a lot of counterfeit goods being produced and companies are interested in ways of securing their supply chains."
• The original team of Kellar and May had the expertise in ink formulation, materials and chemistry, but they've since added electrical engineers, computer scientists and a sociologist from South Dakota State University who will look at the human factors of invisible QR codes.
• "They're only useful if they're used, particularly on the consumer side," Kellar said. "Consumers are interested in verifying authenticity."
• Kellar said the technology will be able to print QR codes on a variety of materials.
• The center is working with pharmaceutical experts at SDSU to print codes on pills using a non-toxic ink.
• Paul Turman, the regents' vice president for research and economic development, said the center will help develop South Dakota's capacity in advanced manufacturing and materials and information technology. It keys off South Dakota's 2020 Vision, a science and innovation blueprint for future research and economic development efforts, he said.
• Kellar said he "didn't even know what a QR was" when he and May began the ink experiments, but he finds serendipity in the project's change of direction.
• "It's a classic case of fundamental research -- you don't know where it'll take you," he said. "And it took us in a direction that we never, ever anticipated."
•

• SIOUX FALLS, S.D. (AP) -- The Sioux Falls man accused of driving drunk, crashing and killing a mother of six is being held jail on $500,000 bond.
• Twenty-year-old Oscar Madrigal is charged with vehicular homicide, second offense driving while intoxicated, no driver's license, failure to obey a traffic control device and an outstanding warrant.
• Sioux Falls police say he ran a flashing red light early New Year's Day in a Jeep and collided with a minivan.

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