Friday,  Nov. 29, 2013 • Vol. 16--No. 136 • 29 of 31

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with their deaf fans."
• In another video, rap artist Killer Mike approaches Maniatty in front of the stage after noticing her animated signing.
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Santa's not the only 1 watching: New techniques gather consumer data this shopping season

• WASHINGTON (AP) -- It's a big question for marketers: What kind of a buyer are you? And, as important, what are you willing to pay?
• In the search for answers this shopping season, consumer behavior online and off is being tracked aggressively with help from advances in technology.
• And it can happen whether buyers are on their work computers, mobile devices or just standing in the grocery aisle. The data can be connected with other personal information like income, ZIP code and when a person's car insurance expires.
• Retailers say these techniques help customize shopping experiences and can lead to good deals for shoppers. Consumer advocates say aggressive tracking and profiling also opens the door to price discrimination, with companies charging someone more online or denying them entirely based on their home price or how often they visit a site.
• "You can't have Christmas any more without big data and marketers," said Jeff Chester, executive director at the Center for Digital Democracy. "You know that song where Santa knows when you've been sleeping? He knows when you're awake? Believe me, that's where he's getting his information from."
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Ravens stop 2-point conversion in final seconds, reach .500 with 22-20 win over Steelers

• BALTIMORE (AP) -- A game between the Pittsburgh Steelers and Baltimore Ravens usually features hard hits, flying helmets and a pivotal play in the final minutes.
• The clash between these AFC North rivals on Thursday night had all that -- and so much more.
• A coach on the field during a kick return, two touchdowns erased by replay and an inexplicable botched field goal were among the highlights and lowlights in Baltimore's 22-20 Thanksgiving victory.
• Justin Tucker kicked five field goals, and Baltimore snuffed a conversion pass with
1:03 left to avenge last month's loss to their division rivals.

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