Friday,  Nov. 29, 2013 • Vol. 16--No. 136 • 22 of 31

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the 8 p.m. opening, an hour earlier than a year ago.
• Theresa Alcantaro, 35, a crossing guard, was waiting with her 12-year-old son to buy an Xbox One. It wasn't on sale, but supplies have been scarce. She was missing a gathering of 40 family members but said she would meet up after shopping. She hoped to be in and out by 9 p.m.
• "Honestly if I can get a good deal, I do not mind," she said about Thanksgiving shopping. "I see my family every day. They understand."
• The holiday openings are a break with tradition. The day after Thanksgiving, called Black Friday, for a decade had been considered the official start to the holiday buying season. It's also typically the biggest shopping day of the year.
• But in the past few years, retailers have pushed opening times into Thanksgiving night. They've also pushed up discounting that used to be reserved for Black Friday into early November, which has led retail experts to question whether the Thanksgiving openings will steal some of Black Friday's thunder.
• In fact, Thanksgiving openings took a bite out of Black Friday sales last year: Sales on turkey day were $810 million last year, an increase of 55 percent from the previous year as more stores opened on the holiday, according to Chicago research firm ShopperTrak. But sales dropped 1.8 percent to $11.2 billion on Black Friday, though it still was the biggest shopping day last year.
• "Black Friday is now Gray Friday," said Craig Johnson, president of Customer Growth Partners, a retail consultancy. "It's been pulled all the way to the beginning of November."
• Stores are trying to get shoppers to buy in an economy that's still challenging. While the job and housing markets are improving, that hasn't yet translated into sustained spending increases among most shoppers. Overall, the National Retail Federation expects retail sales to be up 3.9 percent to $602.1 billion during the last two months of the year. That's higher than last year's 3.5 percent growth, but below the 6 percent pace seen before the recession.
• Shoppers' financial stress was apparent at the stores on Thursday. "I struggle a lot," said Adriana Tavaraz, 51, of the Bronx, who had spent $100 buying holiday decor on Thanksgiving at a Kmart. "Nowadays, you have to think about what you spend. You have to think about tomorrow."
• The Thanksgiving openings are part of retailers' holiday strategy of trying to lure shoppers in early and often during the holiday shopping season. But the stores face challenges in doing that.
• Some workers have petitions on change.org to protest against Target and Best Buy. The Retail Action Project, a labor-backed group of retail workers, also is plan

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