Thursday,  Nov. 21, 2013 • Vol. 16--No. 128 • 12 of 40

Why do breasts get attention?

• Why does the female breast get so much attention?
• Why has the female organ, which has evolved there to feed her newborn child become Madison Avenue's sure-fired way to sell almost anything to men AND women?
•  Is it because the infant memory most of us have of the calming, unconditional-caring nature of Mama, and of the nutritious and life-sustaining milk coming from her breast?
• Or is it because breasts are usually covered, or partly hidden from public view? Is it the fact breasts are forbidden fruit, and it is the social allure of the taboo that has made them so interesting? Jerry Seinfeld said that, "If women kept their heads covered instead of their breasts, we'd all be heading down to the corner store to pick up the latest copy of Heads Illustrated."
• I think the answer to our question runs deeper than juvenile musings or the appeal of a prohibited peek. Evolutionary psychologists speculate that breasts are what attracted ancestral males seeking a healthy partner with whom to make children. It is therefore no surprise that the human female is the only primate that possesses fully formed breasts even when not pregnant.
•  Is it also because of breasts that hu

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