(Continued from page 30)

• NEW YORK (AP) -- Launching his namesake company's news division in the 1990s, Michael Bloomberg largely rejected long-held rules of the journalism trade that insist on keeping thick firewalls between reporters and the profit-making workings of their companies.
• Now, a byproduct of Bloomberg's widely admired and novel business model has ensnared his company in a problem of its own making. But the uproar -- revolving around specialized computer terminals unknown to most news consumers, and the reporters who tapped into data showing how high-powered Wall Street customers were using them -- is potentially about much more than Bloomberg.
• Instead, experts say, it highlights the uncertain and rapidly changing ethical landscape facing companies that, like Bloomberg, are reinventing the news business. And it raises key questions for people who watch the media, most notably this one: As the news business gets reconfigured around advances in technology, what does that mean for the old rules and the people who follow them?
• Such tensions are evident in the way Michael Bloomberg himself laid out his company's ethos. "Most news organizations never connect reporters and commerce. At Bloomberg, they're as close to seamless as it can get," the billionaire entrepreneur and current New York City mayor wrote in his 1997 autobiography, penned with the "invaluable help" of the news division's founding editor-in-chief.
• That meant, Bloomberg wrote, that a key part of his reporters' jobs was to keep tabs on what customers wanted and needed in order to provide it.
• ___

• DES MOINES, Iowa (AP) -- So you didn't win Wednesday's $360 million Powerball jackpot? Make that you and everyone else.
• A message early Thursday on the multistate lottery's website said the jackpot has soared to $475 million after none of the ticket sold matched all the winning numbers in Wednesday night's drawing: 2, 11, 26, 34, 41 and a Powerball of 32.
• The next drawing will be held Saturday.

(Continued on page 32)