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looked into his eyes and you realized that this was where you're needed as a parent. Every single parent can identify with that.
• "That thrill of victory and the agony of defeat. On Sunday night, we're going to experience both of those great emotions," Jack Harbaugh said.
• -- Nancy Armour -- http://twitter.com/nrarmour
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• ADS BONANZA
• With 30-second spots going for as much as $4 million this year, the Super Bowl is advertising's biggest stage. Companies that shell out that cash want the more than 111 million viewers expected to tune in to remember their spot come Monday.
• Most advertisers have released their ads already, trying to get a head start on capturing the buzz on social networks.
• But some companies are still planning big reveals, including M&Ms, Chrysler, Oreo and BlackBerry.
• "What we see on the night of the game is really important," said Kelly O'Keefe, professor at a professor, creative brand management, at the Virginia Commonwealth University Brandcenter.
• -- Mae Anderson -- http://twitter.com/maetron
• ___
• GEARED UP FOR THE GAME
• Any fan can show their love for their favorite player by wearing a jersey. Four Baltimore Ravens are doing it with entire outfits.
• In addition to the heavy painted leather coats he and his fellow "Ravens Posse" members are wearing, Rick Bowlus (far left) has linebacker Ray Lewis' number and face painted on his jeans.
• -- Nancy Armour -- http://twitter.com/nrarmour
• ___
• RATINGS HOPES
• Three years running, the Super Bowl has set a TV viewership record. CBS is hoping that happens again on Sunday.
• Last year, NBC's broadcast hit an average audience of 111.3 million people.
• But ratings are a mere point of pride for CBS heading into kickoff. The ads have already been sold (some at more than $4 million a pop), so the network can now only hope to put forth its best broadcast and redirect as much of the Super Bowl glow toward its other programs and its cable sports network.
• Telecasters Jim Nantz and Phil Simms will call the game while more than 60 cameras cover the action -- with at least one keeping an eye on the parents of

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