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their messages. But strategists say the most important breakthrough this year is the campaigns' use of online data to raise money, share information and persuade supporters to vote. The practice, known as "microtargeting," has been a staple of product marketing. Now it's facing the greatest test of its political impact in the race for the White House.
• "The story of this presidential campaign will be how both sides are using data and algorithms and personalization and math in their marketing," said Adam Berke, president of the digital retargeting company AdRoll. "The promise and beauty of it is that it's highly measurable -- it's easy to collect data and see what's resonating and not resonating with voters."
• Campaigns have worked for years to target subsets of voters using commercially available demographic data, ZIP codes, shopping preferences and television viewing habits. But the growing sophistication of data-mining tools has allowed campaigns to dig deeply into voters' online habits, giving politicians an unparalleled ability to personalize messages for individual voters.
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Former British PM Blair appears at UK media ethics inquiry; grilled on relationship with media
• LONDON (AP) -- Former British Prime Minister Tony Blair was questioned Monday by an inquiry into media ethics set up to deal with the fallout from the phone hacking scandal at Rupert Murdoch's News Corp. media empire.
• Blair, who served as prime minister between 1997 and 2007, is godfather to one of the powerful tycoon's children and his former Labour government has been described by several colleagues as being too close to Murdoch and his media empire.
• Blair testified that there was "inevitably" going to be "close interaction" between top politicians and senior media figures. "That has always been the case and that will always be the case."
• He added that "it'd be strange frankly if senior politicians and senior journalists didn't have those interactions."
• Blair's appearance kicks off an important week at the judge-led inquiry.
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US missiles kill 5 militants in northwest Pakistan in fourth hit in less than week
• PESHAWAR Pakistan (AP) -- American missiles killed five suspected Islamist militants close to the Afghan border, the latest in a barrage of attacks that show (Continued on page 31)
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