(Continued from page 34)

orah Turness -- just five weeks into her job -- has made a "Today" reboot a top priority.
• Daly will be stationed in the studio's new "Orange Room," where he will provide continual updates on how the show's stories are trending online and what kind of feedback viewers are offering through social media.
• The set's new anchor desk will be on a revolving platform that lets "Today" personalities look out over fans peering in through the street-side window. Al Roker has a new 82-inch touch-screen weather display to play with, there's a new orange couch and all manner of high-def screens and energy-friendly lights.
• "We think it's an incredibly warm and inviting place," Turness said. "We feel like it's somebody's home -- our home."
• The well-publicized problems at "Today" are part of the reason Turness was

brought from England for the job. The once-dominant morning show had its 852-week winning streak -- that's 17 years -- broken by ABC's "Good Morning America" last year. "GMA" now has a streak of its own, winning last week for the 55th week in a row. The "Today" daily audience of 4.57 million last week was 743,000 behind ABC, the Nielsen company said.
• Despite the change in fortunes, NBC says its studies have shown that only 10 percent of

(Continued on page 36)