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revenue.
• As part of its reorganization, the museum launched the Newseum Institute recently to reach more people in schools nationwide, to become more efficient and to create more fundraising potential around its First Amendment initiatives. The institute will encompass programs that have been based separately at Vanderbilt University in Tennessee, the University of South Dakota, and the University of Mississippi.
• Duff, a lawyer who joined the Newseum as CEO in 2011, said the new institute can serve a critical need to improve civic education.
• "Thomas Jefferson said that the best way to preserve our liberties is to have an educated public. We really believe that that's the case," he said. "We're positioning ourselves to be a national leader in that regard."
• Annual surveys tracking knowledge of the First Amendment show attitudes toward those freedoms often change based on fear over national security or other factors, said Gene Policinski, a veteran journalist who will be the new institute's chief operating officer.
• "Knowledge is just not where it should be about freedoms we've had for 220-plus years," he said. "So I worry about freedoms not known. Freedoms not exercised can be lost."
• The museum traces its origins to the creation of the Freedom Forum in 1991 as a successor to the Gannett Co.'s foundation. USA Today founder Allen Neuharth opened the Newseum in 1997 in a smaller $50 million space with free admission in neighboring Arlington, Va. That location closed in 2002 as officials began planning for a much larger $450 million museum on Washington's Pennsylvania Avenue, situated between the White House and Capitol.
• In 2011, admission fees covered about $7.1 million of the Newseum's $71.3 million in operating expenses. The Freedom Forum provided about $30 million, and other gifts or grants contributed $2.65 million. Facility rentals, catering and food court sales provided $14 million. That year, the museum recorded a loss of $7.6 million.
• The Newseum recorded net assets of nearly $102 million, including $19.8 million in savings. Newseum officials declined to provide any updated financial details from 2012.
• For years, the Newseum was led by former journalists from Gannett and USA Today. In 2011, the Freedom Forum named Duff as its new chief executive. He had been chief administrative officer for the federal courts system after working for years as a law firm partner where he advised the Freedom Forum. He also worked for the

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