|
(Continued from page 33)
ing country where monarchy has lost much of its power and glamor. • "I don't have any words to express the sorrow and suffering I feel when knowing his body will soon disappear," said a weeping, 79-year-old woman, Hin Mal, from the southern province of Takeo. "I love and respect King Sihanouk like my own father." • His body had been lying in state since he died of a heart attack in Beijing on Oct. 15 at the age of 89. • Following a procession through the streets of Phnom Penh Friday, his body was placed inside a temple-like, 15-story-high crematorium where his son King Norodom Sihamoni and Queen Mother Norodom Monineath will light the funeral pyre. • ___
Super Bowl advertising goes epic- with mini-movies from Chrysler, Samsung, Anheuser-Busch
• NEW YORK (AP) -- Super Bowl ads this year morphed into mini soap operas. • Dwayne "The Rock" Johnson shrugged off aliens so he could get more milk for his kids in a Super Bowl spot for the Milk Processor Education Program. Anheuser-Busch's commercial told the story of a baby Clydesdale growing up and returning to his owner for a heartfelt hug years later. And a Jeep ad portrayed the trials and triumphs of families waiting for their return of family members. • The reason for all the drama off the field? With 30-second spots going for as much as $4 million and more than 111 million viewers expected to tune in, marketers are constantly looking for ways to make their ads stand out. And it's increasingly difficult to captivate viewers with short-form plots involving babies, celebrities, sex and humor -- unless there's a compelling story attached. • "A lot of advertisers are running long commercials to tell these stories that engage people often in a very emotional way," said Tim Calkins, clinical professor of marketing at the Kellogg School of Management at Northwestern. "These spots that tell stories really stand out in the clutter." •
Today in History The Associated Press
• Today is Monday, Feb. 4, the 35th day of 2013. There are 330 days left in the year. • • Today's Highlight in History: • On Feb. 4, 1913, Rosa Parks, a black woman whose 1955 refusal to give up her (Continued on page 35)
|
|