|
Obama campaign turns to technology to engage voters during Democratic convention
• CHARLOTTE, N.C. (AP) -- When the Democratic Party's national convention opens this week, President Barack Obama's target audience won't be in the crowd. It will be the small sliver of undecided voters in battleground states who will be critical to the outcome of what the polls show is a tight race with two months to go. • Obama's campaign will turn to technology to get some of those voters engaged in the convention. The campaign will stream the entire event online, incorporate voter comments into the feed, and have convention attendees interact electronically with those watching on the Internet and mobile devices. • It's an attempt to recapture the Obama team's insurgent, grassroots appeal from 2008, when the campaign set new standards for using technology in politics. The high-tech engagement also helps the campaign capture data on voters that can be used for registration drives and get out the vote efforts. • Targeting Hispanics, the convention will be streamed online simultaneously in Spanish. Obama is hoping his sizeable advantage over Republican rival Mitt Romney with Hispanics will help him win key battleground states in the West, as well as Florida and Virginia. • Republicans also streamed much of their convention on YouTube, though the feed was not interactive. • ___
(Continued on page 26)
|
|